This is a guest blog post written by David Kirkpatrick. He is a reporter for MarketingSherpa, covering the B2B and consumer marketing beats. He is also a guest blogger for HubSpot at Dreamforce ’11 this week.Marketing and sales alignment is a topic I’ve covered often in MarketingSherpa case studies and SherpaBlog posts. In fact, if [...]

This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.I’m here at the Dreamforce event in San Francisco to learn about some of the [...]

The following article is an adapted excerpt from our new ebook, How to Generate Leads Using LinkedIn. Grab your free copy here.So you’re a LinkedIn user. You’ve populated your profile and joined groups. Maybe you’ve even started discussions and been answering some questions. Your primary goal is simple — to use LinkedIn to stay connected [...]

By Morgan on September 2, 2011 SEO Workers Analysis Tool extension allows you to perform a basic analysis of the page in your browser with a single click. The results from the SEO Workers Analysis Tool are structured into the following useful groups.General status, meta tags listing, meta tags analysis, the pages displayed within search [...]

A recent survey from the Pew Internet & American Life Project finds that nearly two out of three online U.S. adults say they use a social networking site, with most describing their experiences in positive terms. According to the survey, 65 percent of adult Internet users say they use a social networking site, up from [...]

Using data from Efficient Frontier and MAGNAGLOBAL, KISSmetrics put together an insightful infographic titled “The Future of Paid Search: Google, Bing & Beyond.” Paid search is compared to other mainstream forms of advertising in the infographic, and Google and Bing are compared. Paid-search spending is expected to reach $34 billion worldwide in 2011, according to [...]

A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them “active creators and distributors of [...]

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When you are invited to testify before Congress, visual aids can provide impact and enhance your testimony. Even so, certain guidelines should be followed to make the most of the use and design of visual aids. photo credit: kifoFirst and foremost, make certain you obtain approval to use any intended visual aids prior to the [...]

Safer Online Shopping Most of us think that what difference does it makes from where you buy after all it is just shopping? Well, not always. There was a time when to shop you have to get out of your house and go to the store. However, with the revolution of the internet nowadays there [...]