5 Tips to Make Sales and Marketing Live Happily Ever After
This is a guest blog post written by David Kirkpatrick. He is a reporter for MarketingSherpa, covering the B2B and consumer marketing beats. He is also a guest blogger for HubSpot at Dreamforce ’11 this week.
Marketing and sales alignment is a topic I’ve covered often in MarketingSherpa case studies and SherpaBlog posts. In fact, if you make it to one of the upcoming MarketingSherpa B2B Summits, you’ll likely get a dose or two of this topic. Because I enjoy the concept so much, I eagerly anticipated the breakout session at Dreamforce, “So Happy Together!: Bridging the Gap Between Sales & Marketing.” The presentation featured HubSpot’s Business Systems Manager Leah Norris (who represented the marketing side) and Nancy Kamerer, account executive and former senior director of sales development at Salesforce.com, who represented the sales side.
Nancy described some of the main challenges of getting Marketing and Sales to work in tandem:
The Sales Point of View: “We’re not getting enough leads, the leads we get are bad, and the data we’re using is bad, too.”
The Marketing Point of View: “Sales never follows up on the leads we send them, Sales doesn’t update the status of leads, and Marketing never gets enough credit for closed deals.”
Nancy also provided five actions that can improve this disconnect between the two departments:
1.... [Read Full Post]
9 Email Marketing Best Practices to Generate More Leads
This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses... [Read Full Post]
The 7-Step Program for Generating Leads With LinkedIn
The following article is an adapted excerpt from our new ebook, How to Generate Leads Using LinkedIn. Grab your free copy here.So you’re a LinkedIn user. You’ve populated your profile and joined groups. Maybe you’ve even started discussions and been answering some questions. Your primary goal is simple — to use LinkedIn to stay connected with existing customers and generate new... [Read Full Post]
Tool Time Friday | SEO Workers Web Page
By Morgan on September 2, 2011 SEO Workers Analysis Tool extension allows you to perform a basic analysis of the page in your browser with a single click. The results from the SEO Workers Analysis Tool are structured into the following useful groups.General status, meta tags listing, meta tags analysis, the pages displayed within search engine results, keywords found in the anchor tags, keywords found... [Read Full Post]
65% of Online Adults Use Social Networking Sites and Most Like the Experience
A recent survey from the Pew Internet & American Life Project finds that nearly two out of three online U.S. adults say they use a social networking site, with most describing their experiences in positive terms. According to the survey, 65 percent of adult Internet users say they use a social networking site, up from 61 percent last year. Pew Internet notes that this year’s figure is more than... [Read Full Post]
Paid Search Is Bigger Than Radio, Outdoor and Cinema Advertising
Using data from Efficient Frontier and MAGNAGLOBAL, KISSmetrics put together an insightful infographic titled “The Future of Paid Search: Google, Bing & Beyond.” Paid search is compared to other mainstream forms of advertising in the infographic, and Google and Bing are compared. Paid-search spending is expected to reach $34 billion worldwide in 2011, according to KISSmetrics. Using this estimate,... [Read Full Post]
The Internet Makes Shoppers Less Impulsive, More Social
A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them “active creators and distributors of product information and opinions.” “Consumers have become... [Read Full Post]
wp Affiliate Surge WordPress Plugin
The wp Affiliate Surge Plugin is an affiliate tools page generator for any affiliate program and it automatically integrates with EasyClickMate. Includes a built in viral pdf report brander. Check it out! Read More →
Making the Most of Visual Aids when Testifying before Congress
When you are invited to testify before Congress, visual aids can provide impact and enhance your testimony. Even so, certain guidelines should be followed to make the most of the use and design of visual aids. photo credit: kifoFirst and foremost, make certain you obtain approval to use any intended visual aids prior to the hearing. Arrangements for aids such as slide projectors, easels, monitors... [Read Full Post]
Which Is Improved? – Online Shopping Or The Traditional Way Of Shopping
Safer Online Shopping Most of us think that what difference does it makes from where you buy after all it is just shopping? Well, not always. There was a time when to shop you have to get out of your house and go to the store. However, with the revolution of the internet nowadays there are many methods by which we can spend money. Now the question arises, how it comes to comparison with the traditional... [Read Full Post]