Cheap Targeted Website Traffic
Many people don’t believe that it’s possible to get cheap targeted website traffic these days but that is simply not the case. You have to work a bit harder than you used to in order to get it. But that effort will certainly pay off dividends, especially since many people carry this misconception about web traffic.
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Pay Per Click Advertising
Pay per click advertising or PPC, gives you the ability to get traffic quickly. In order for it to be targeted however, you have to choose keywords that people would typically search for that are buyer motivated. For instance, if you tried to target the word camera, you may get a lot of clicks (and pay a lot of money) but those clicks will not amount to many (if any) sales. On the other hand, if you targeted the product Sony PowerShot SX 50 HS 12.1MP Camera, Bag, Battery * 8GB Memory Card, if someone searches on that and your ad appears, it is much more likely they will buy that from you.
Now the previous example was a bit of an exaggeration. That is probably too much in that keyword phrase to work with and probably needs some refinement. But you get the idea. And here’s the twist. If you continue with targeted keywords, the PPC vendor you are working with will reward you with better positioning and cheaper clicks because of your efforts to target.
Search Engine Optimization (SEO)
We hear a lot about search engine optimization and it’s the subject for many self proclaimed marketing experts to try and sell their latest and greatest ideas from. Google’s Panda updates has made SEO more of a challenge. It used to be that people should take a keyword phrase that they wanted to target and write plaster that keyword throughout the document. Then Mr. Google didn’t like people to do that any more so the recommendation became that keyword should exist in the document only 1 to 2% of the time. This was referred to as keyword density. Currently, Mr. Google doesn’t really tolerate any amount of keyword density, especially if it doesn’t sound natural to a human reader.
SEO does still have some impact but the best advice that anyone can give is to write what your readers want and include the keyword only where it reads well. Also, if you can implement some phrases that are related to the keyword but different, all the while still keeping the document readable to humans, then Mr. Google is going to be a much happier camper. The moral of the story is to always write something that makes sense and provides value. Do this and you’ll never have a problem.
Targeted traffic that does not cost too much certainly has become more challenging to obtain these days. But it is not impossible.