Marketing Gurus HATE Me (And You Too!)

I'm going to prove to you that marketing gurus hate me - and they hate you as well.

Have you ever bought a product that promised some kind of marketing gem? One where these gurus told you was going to make you millions of dollars?

And all you have to do is cut-and-paste? Or Push a Button?

It's Magic!

After a couple of days of trying out their instructions, you discover a swindle. But you're not alone. Anyone who bought the product believed it would be an easy way to generate cash by selling the guru's product. Can you guess the only one making any cash? The guru, of course.

Convenient, no?

The market gets so saturated to the point there are no buyers left. If that doesn't sound like a Ponzi Scheme, I don't know what does.

Hey, Bernie Madoff! Your Disciples Have Arrived! You Taught Them Well!

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Didn't I Already Buy This?

Next up, many of these same gurus will send you offers on crap you already bought from them.


Hey Guru: Can't you tell that my email address I used to purchase the product the first time is the same? I ALREADY BOUGHT THIS FROM YOU!

Wait, you have no problem selling it to me again?

I reiterate: WTF!?​

Okay, I get that I should know what I have bought in the past. But hey, I'm trying to establish trust with my readers. That takes time and effort (which I gratefully apply). I'm busy! My beef is with the gurus that have this information available but purposefully let it slide!

Imagine how offset I would be (in a good way) if a marketing guru said, "Hey Jim, you already bought this!"

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Let's Get Deceptive, Shall We?

Next in line are the jokers who try and sell you a previously-sold product but use a completely different title.


Hey Guru: Can you please explain to me what is different about this "new" product? Wait, you can't? What's the refund procedure, please? Oh, and while we're on the subject, you mean you were deliberately trying to deceive me? Change the title so I'd think it's something different?

That's pretty slimy, yo!

Could There Be a Better Way?

Jim (me) says: What I have learned about marketing over the years is to offer value to your readers/customers. When you get them on you list be sure to nurture them. Go out of your way to help them out. These lessons I learned from genuine marketers leaders (the few that exist who I still follow). The true marketing people leaders who have earned the trust of their customers.

Who Knew!?

What? Another Email? When Does it Stop?

Hey Guru: the last email I got from you was a sales pitch, which arrived in my email earlier this morning. I haven't check my email since that time. Give me a second while I check it again, won't you?...Wow! There are three more of the exact same emails from you coming to my one email address.

I'm guessing you really want me to buy!

By the way, Guru: You used the same exact scheme on me yesterday for yet another product. But all of the emails went to that same email of mine. So you can't say that it's because I signed up under different accounts. Come to think of it, you used this technique everyday for the last seven days; that's the day I bought the product from you.

To My Email: Delete this guru! Wait! Hold that thought...

Where's the Love, Dude?

Hey Guru: This got me wondering if any of the emails you sent since I bought from you had any information that I would consider valuable and not sales-related. Let's see...nope...not that one. Wait, here's one...alas, no. It's selling something, too. You know what? I couldn't find a single email since I bought from you that offered something remotely valuable. You were simply trying to get me to part with more of my money!


To My Email:

Flush this guru right down the -->

I Told You They Hate Us!

Are you convinced now that they hate us? Not once did I get any of these jokers to check in on me and ask how I liked the product. They didn't ask for any feedback. Nope. Just sales pitch after sales pitch.

If you are not convinced they hate us, ask yourself this. Would your friends and family treat you the way they treat you? If so, you probably wouldn't speak to your family and you'd find new friends. I mean, who does that kind of stuff? People that hate you, right?

Your friends and family ask how you are, what you've been up to, if you're happy, etc. Imagine if they started calling you up and saying, "hey Jim, buy my stuff!" and they do this day after day. But that's what the marketing gurus do. The only logical conclusion you should come up with is that they hate us! Period!​

What Have Been Your Experiences With Marketing Gurus?

I'd love to hear from you about what kinds of experiences you have had from these marketing gurus. Let me know in the comments below. Even if you just want to comment about this post, that would be wonderful as well. Just do me one small favor, though - please don't spam the comments section. It's a waste of my time and yours as it won't be approved.  Thanks.

Don't Join the Haters!

I can help you become a leader that helps make other people's lives better. I will show you how to find out what people are looking for and give it to them. You'll do this in a way that they will actually thank you for. Just leave a valid email below and I will tell you how to get started!


Hi, my name is Jim. I am here to help you learn how to create your own online business. Never before has it been as easy as it is to do so. I will give you access to the necessary training to make it all happen. Just follow the training and perform the tasks as the come up and at the end of the training you will have a fully working framework with which to start earning money from your online business.

Click Here to Leave a Comment Below 14 comments
Brittni Sue - last year

Hi Jim! What a clever way to write an article …. it certainly gets your attention and keeps it! I just recently started my own website, and plan to do affiliate marketing. I heard that it is not good to include affiliate links in all your pages and posts, since the search engines reflect badly on this. Is this true? If so, what is a sufficient amount? Thanks so much!

Jim - last year

Hey Brittni Sue, thanks for the comment. Yeah, I wanted to have a little fun with this one. As for affiliate links, it’s usually a good idea to keep them to a minimum whenever possible. It’s a delicate balance. Within Wealthy Affiliate, Kyle shows how to set up your website with a centralized approach. Meaning you have a few pages that contain affiliate links and then have the majority of other pages/posts link to those few affiliate pages.
Best Regards,

Cathy - last year

Hi there Jim,

My experience with marketing gurus is nothing more than getting bombarded emails from them. Some are decent but most are not.

They would tell you that the special deal ends in 3 days or that ‘the opportunity’ is running out of seats – all the pressured persuasion to make you buy, upgrade or sign up.

Of course I know better – been scammed once and learned my lesson well. At the end of the day, there’s no magic bullet to online marketing. It’s all about learning the basics and taking action based on the goal of your business.

Mr Pianoforte - last year

This article hit the nail hard! There are several marketers/ scammers online (and in real life situations) who make it very difficult to distinguish between genuine people who offer value to those who simply want to rip you off. This is definitely an article that I would recommend to those who want to start out in business. Thanks, keep up the work! 🙂

Jim - last year

Hey Cathy,

Thanks for commenting. I think that many people have had the same kinds of experiences. This is why I wrote the post, as a kind of commentary about the situation. I have even read several of their products that suggested nurturing your lists. They should follow their own advice.

Best Regards,


Jim - last year

Hey Piano Man,

I play piano too! Thanks for your comment. I guess without the scammers there wouldn’t be a need for us to set the record straight. 🙂 It’s amazing though, that they can get so much further if they would just treat people right and not focus on the quick dollar.

Best Regards,


Marcus - last year

You are definitely right that you need to provide value to your readers. Do you remember a marketer called Travis Sago? Back in 2008, I signed up to his Bum Marketing Method, which taught you how to do article marketing without spending any money. The techniques taught in that method no longer really apply so much, but at the time, it was great information that he gave away for free. However, to get that information you had to sign up to his email list. But he didn’t just sell to you from that list, he provided a lot of valuable information for free as well.

Another marketer was PotPieGirl. She had a course called One Week Marketing, which you had to pay for but was really good. I got on her list and she was great. She was a Google guru at the time, so would do a lot of analysis if Google did an update to its algorithm. She provided great value to her subscribers. She seems to have gone downhill these days, though and just seems to blast out affiliate links to her list and her Twitter followers.

Jim - last year

Hey Marcus, thanks for the comment. I remember both Travis and PotPieGirl. I think they are both members of WA (or were). It’s too bad when people have something good going that they ruin it for themselves. Maybe she had reasons for doing that but I can’t imagine it working out in the long run.

Best Regards,


Kristof - last year

Great article and so true is what you wrote. You’re right many marketing gurus will hate you, but not the honest ones who really deliver value and teach people how to make money online honestly.

Those who promise that you’ll make money quickly on the internet if you buy their programs will hate you. It takes time before you can rank well in Google and you get Google’s trust, so there are no make money quick programs that work. It takes time and hard work. What do you think? Do you know any honest marketing gurus?

Jim - last year

Hey Kristof,
Thanks for your comment. I agree with you about honest marketers. This article was not directed at them in any way. As for your question about knowing any marketers, Kyle and Carson of Wealthy Affiliate are two that come to mind as being honest. They truly care about helping people create a business online. There are definitely others. I am currently working on another article that highlights the good ones.

Best Regards,


Owain - 9 months ago

That’s damn right. They don’t check in on you. They are more interested in selling you their product or service and then leave you high and dry. Sometimes they try to hard to seek and that can be off putting as well, as you have said.

If you want to learn from the best then you got to find the best people who can help you on your way. I will check out your link as I want to learn from someone who has been there and done it.

Jim - 9 months ago

Hey Owain, thanks for your comment and thanks for putting your confidence in me.

Best Regards,


Gary - 8 months ago

Thanks for the entertaining article about marketing gurus.

There is a Zen saying that goes something like this; “If you meet the Buddha on the road, kill him.”

I think the logic of this dramatic phrase is that the real Buddha would never claim to be the Buddha, he would just humbly teach his wisdom.

Similarly, a real internet guru would never claim to be a guru, he or she would just humbly and honestly teach their methods.

So, if you meet a guru on the internet, ignore him.

Jim - 8 months ago

Hey Gary, thanks for the comment. I love the entire response you posted. It is quite fitting for the article.
Best Regards,



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