Marketing Gurus HATE Me (And You Too!)
I'm going to prove to you that marketing gurus hate me - and they hate you as well.
Have you ever bought a product that promised some kind of marketing gem? One where these gurus told you was going to make you millions of dollars?
And all you have to do is cut-and-paste? Or Push a Button?
After a couple of days of trying out their instructions, you discover a swindle. But you're not alone. Anyone who bought the product believed it would be an easy way to generate cash by selling the guru's product. Can you guess the only one making any cash? The guru, of course.
The market gets so saturated to the point there are no buyers left. If that doesn't sound like a Ponzi Scheme, I don't know what does.
Hey, Bernie Madoff! Your Disciples Have Arrived! You Taught Them Well!
Didn't I Already Buy This?
Next up, many of these same gurus will send you offers on crap you already bought from them.
Hey Guru: Can't you tell that my email address I used to purchase the product the first time is the same? I ALREADY BOUGHT THIS FROM YOU!
Wait, you have no problem selling it to me again?
I reiterate: WTF!?
Okay, I get that I should know what I have bought in the past. But hey, I'm trying to establish trust with my readers. That takes time and effort (which I gratefully apply). I'm busy! My beef is with the gurus that have this information available but purposefully let it slide!
Imagine how offset I would be (in a good way) if a marketing guru said, "Hey Jim, you already bought this!"
Let's Get Deceptive, Shall We?
Next in line are the jokers who try and sell you a previously-sold product but use a completely different title.
Hey Guru: Can you please explain to me what is different about this "new" product? Wait, you can't? What's the refund procedure, please? Oh, and while we're on the subject, you mean you were deliberately trying to deceive me? Change the title so I'd think it's something different?
That's pretty slimy, yo!
Could There Be a Better Way?
Jim (me) says: What I have learned about marketing over the years is to offer value to your readers/customers. When you get them on you list be sure to nurture them. Go out of your way to help them out. These lessons I learned from genuine marketers leaders (the few that exist who I still follow). The true marketing people leaders who have earned the trust of their customers.
What? Another Email? When Does it Stop?
Hey Guru: the last email I got from you was a sales pitch, which arrived in my email earlier this morning. I haven't check my email since that time. Give me a second while I check it again, won't you?...Wow! There are three more of the exact same emails from you coming to my one email address.
I'm guessing you really want me to buy!
By the way, Guru: You used the same exact scheme on me yesterday for yet another product. But all of the emails went to that same email of mine. So you can't say that it's because I signed up under different accounts. Come to think of it, you used this technique everyday for the last seven days; that's the day I bought the product from you.
To My Email: Delete this guru! Wait! Hold that thought...
Where's the Love, Dude?
Hey Guru: This got me wondering if any of the emails you sent since I bought from you had any information that I would consider valuable and not sales-related. Let's see...nope...not that one. Wait, here's one...alas, no. It's selling something, too. You know what? I couldn't find a single email since I bought from you that offered something remotely valuable. You were simply trying to get me to part with more of my money!
To My Email:
Flush this guru right down the -->
I Told You They Hate Us!
Are you convinced now that they hate us? Not once did I get any of these jokers to check in on me and ask how I liked the product. They didn't ask for any feedback. Nope. Just sales pitch after sales pitch.
If you are not convinced they hate us, ask yourself this. Would your friends and family treat you the way they treat you? If so, you probably wouldn't speak to your family and you'd find new friends. I mean, who does that kind of stuff? People that hate you, right?
Your friends and family ask how you are, what you've been up to, if you're happy, etc. Imagine if they started calling you up and saying, "hey Jim, buy my stuff!" and they do this day after day. But that's what the marketing gurus do. The only logical conclusion you should come up with is that they hate us! Period!
What Have Been Your Experiences With Marketing Gurus?
I'd love to hear from you about what kinds of experiences you have had from these marketing gurus. Let me know in the comments below. Even if you just want to comment about this post, that would be wonderful as well. Just do me one small favor, though - please don't spam the comments section. It's a waste of my time and yours as it won't be approved. Thanks.
Don't Join the Haters!
I can help you become a leader that helps make other people's lives better. I will show you how to find out what people are looking for and give it to them. You'll do this in a way that they will actually thank you for. Just leave a valid email below and I will tell you how to get started!