Are You a Social Media Hero or Zero?
***** Newsflash *****
Social media isn't going away!
Seems like a rather large understatement, wouldn't you say? And yet you would be surprised at the number of people ignore their social media imprint. The trouble is, if you have any kind of online business, and even more importantly, that online business depends has a website, you had better start paying attention and get active with your social media activities.
Search engines rank your website using social media as part of the equation. No one knows exactly how this happens but it's a definite that it does. Yet there are still pleny of websites that don't include any links to those outlets. If you look at the upper right hand corner of this webpage, you can see that it includes social media access. Go ahead and share this! I won't mind. 🙂
It's Nice To Share
When I was a kid there was a commercial with the slogan "It's nice to share". Unfortunately, I don't remember what it was for. But that slogan stuck with me as I know it has with friends and family. But sharing today is not only nice, it can really benefit you.
If you don't have a social media strategy for your website, you are leaving money on the table. It's really that simple! Adopt a strategy now. Not tomorrow! Not next week! Right now!
I'll get a bit more into how to do this in a moment. And you don't have to use every social media channel that exists, although the more you are involved, the better.
Plan of Attack
I am going to give you a social media plan that you can use immediately so that I can take away your excuse of not using social media. (click on each + for more details)
Sign up for each of the social media outlets that have banners above.
Commit to one hour per day of your time to post to those social media channels.
Spread the love (it's nice to share)
Post useful content to your channels
Post other people's contributions when it makes sense
What About Other Social Channels?
The five biggest social media channels are all on this page. You can certainly get involved with others and it won't hurt. But the biggest impact are going to be from the ones that all have banners here. So go ahead and click on them and get connected today.
But remember. As I have stated before, don't use these channels to flood with a bunch of promotional stuff. People will get tired of that real fast and it's the quickest way to get banned from these platforms. You want to help people as much as possible and in return they will establish trust and come to rely on you as being the authority. Then when they have a problem that your product can solve, you can strategically guide them to your product.
Above All, Have Fun!
If you treat your social media strategy as a fun activity, it will be much easier to implement. Have fun, connect with people, help them out. These are all going to be things that go far for your business and it will make selling much easier because it will take care of itself. When you help someone out as described in the previous paragraph, they will have that necessary trust that tells them you know what you are talking about and if what you have to offer solves their problem, it is a no brainer.
Remember, the more connected you become, the easier it will be to build your brand and open up new avenues for people to share. Plus you will make the search engines love you as well.
As you have been reminded, each of the banners in this article are clickable and will open in a new page. Feel free to use them to connect with me, especially if you feel like this information helped you out. Also, please feel free to leave a comment about what you thought of this article.
Enjoy!
Jim
