Get Paid to Post Ads
Are you aware that you can get paid to posts ads?
Is it a good idea?
There are several ways that you can use your blog to get paid by posting ads. Some are better than others. But with the concept itself, you should weigh the consequences of doing so.
Here are some of the major ways to earn from ads on your website:
- Google Adsense Ads
- Sponsored Blog Post
- Custom Media Sells
- Banner Ads
Google Adsense Ads
If you have a blog or website, you can apply for Google's advertising program called Adsense. If you get accepted (it's not too difficult), you can create custom ad sizes that can be incorporated into your blog.
The ad earns simply by someone clicking on it. The amount that you earn depends on the bid amount from the advertiser. The more popular the search term bid the higher the price for that bid will be. There have been instances where a click can earn several dollars on up.
Google shares the revenue with the Adsense client (you) and gives the client a higher percentage.
The following are some negatives to the program:
- Web viewers increasingly ignore ads, a concept called Ad Blindness
- The traffic is diverted away from your website to the site of the targeted ad
- Having too many ads loaded on a page can be a real turn off for visitors
Sponsored Blog Posts
There are networks that exist that match up people that want posts containing back links to people that want to get paid to display them on their blogs. The sponsors will indicate to the bloggers how much they are willing to spend for the post as well as any requirements, such as length of post, disclosure placements, etc. If the blogger accepts, he will need to meet the requirements in order to get paid.
This can be a way to generate some nice cash quickly. But there are some considerations with this type of advertising too:
- The content of the sponsored post may not be related to the topic of the blog
- Having too many of these types of blog posts can be viewed negatively by both viewers and search engines (penalties can be incurred)
- Overly sponsoring posts can bring down the perceived value of the blog itself and the authority of the blogger
Custom Media Buys/Sells
Advertisers often reach out to bloggers to have an ad displayed on their blogs. You may have noticed a message "Place Your Ad Here" in a small box (usually on the upper right of blogs). The fee for the privilege to advertise is negotiated and terms can be monthly or one time payouts.
There are networks that act as intermediaries between the buyers and the sellers but it's not unheard of for bloggers and advertisers to come up with their own arrangements outside of these networks.
Some of the downsides to this type of advertising:
- Your blog has to get a lot of traffic, otherwise you won't get many sponsors
- Unless you deal with a network, you will need to handle billing the clients and collecting
- You will want to make sure you have strict oversight as to the types of ads displayed
Banner Ads
You may be thinking that this is the same as the Media Buys/Sells but it really isn't. In this type of advertising, the blogger is the one that places the banners on his/her website. The way that this person gets paid is usually by the visitor purchasing something after clicking on the banner ad. The most popular method to accomplish this is using affiliate marketing.
This technique also has its share of pitfalls:
- Ad Blindness is at play here as well
- Payment usually only occurs if the visitors buy products after the click
- Often, if a purchase is made and later the product is returned, the commissions need to be paid back
- Plastering your website with a bunch of banners is going to diminish the perceived value of the viewer (and possibly search engine rankings)
Should You Ever Advertise?
By the tone of this article, you are probably thinking that I am down on advertising. While there is some truth to this, I do believe advertising has its place as long as its incorporated strategically. In most cases, advertising should not be the focus of a blogs strategy. It should compliment the strategy and be seen as a way of helping the readers get products or services they find useful as a result of the incredible value that they derive from your content.
Giving valuable information to your readers will go a long way in establishing trust and giving you and your blog authority. In fact, when I start a new blog, I don't do any advertising at all until my blog starts to gain in rankings and traffic. Nothing is lost by doing this because blogs don't typically get too much traffic in the beginning anyways. It also removes any doubt from search engines that your blog is not overly promotional. I can't be when nothing is being promoted.
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